CONTENT
PRODUCTION

AXNÉR STUDIO.
2021 - NOW

Established a freelance creative studio specialising in content production, social media management, consulting, styling, and design, with a focus on sustainability and innovative brand strategies. We guide brands in developing and defining their visual identity and creative direction by producing impactful and engaging content.

Produce and photograph a variety of shoots, including product, fashion, and interior projects, creating meaningful narratives that resonate with client aesthetics.

Develop creative concepts and comprehensive social media strategies, leading to audience growth and increased engagement.
Oversee social media platforms by assigning and scheduling content and crafting platform-specific copy.

GAËLLE KOMBUCHA Malmö Sweden, 2023

We developed and launched Gaëlle Kombucha's brand identity, packaging design, produced and managed all content for web and socials.

AB SMÅLAND
Malmö Sweden, 2023

We developed and launched AB Småland's first own product range and visual identity, overseeing the entire product design process and visual content production for social and web.

For Drop 2, we created a summer campaign with content tailored for social media and print material.

ATELIER100
LONDON
2023 - 2024

Contracted to reposition, curate, and expand Atelier100’s entire product range and visual identity.

Produced product shoots for online and socials as well as oversaw the production for VM installations, happenings, and in-store events to enhance the brand experience.

Atelier100
Art Themed Pop-Up
London, 2023

Launched and produced Atelier100's first pop-up event, both online and in-store. The Art-Themed Pop-up showcased a vibrant celebration of colors, shapes, and design, highlighting objects, sculptures, furniture, lifestyle items, and wearable art.

Featuring London designers The Dyás and Abid Javed, alongside exclusive collaborations with Matan Fadida and Lizzie Scarlett Towndrow.

MOVEMENT
LONDON
2018 - 2023

Digital Content Producer for a diverse range of clients from independent, sustainable brands to global giants Coca-Cola, Fanta, Rubik’s and Benefit. Driving projects from concept to completion, crafting both long and short-form content tailored for social media platforms. Utilised a deep understanding of social media dynamics and creative industry, overseeing end-to-end production processes.

Planned and executed photo and video shoots, managing all logistics, including talent coordination and budget oversight. Ownership of permits, insurance, negotiations and contracts. Established a network of global freelance partners.

VITALITE
Social Campaign
UK, 2023

Produced Vitalite's dynamic UK 2023 social media campaign,

from initial pitching deck to final visual concept. Led set design and styling to bring the brand's vision to life.

PRODUCER / SET DESIGNER / STYLIST

Coca-Cola
'This One’s For' Campaign
UK, 2020

In 2019, we launched 'This One's For' - a year-long social-first campaign for Coca-Cola targeting Gen Z. From crafting the initial pitching deck to realising the final visual concept, I led the production of this innovative campaign. I also oversaw set design and styling to authentically bring the brand's vision to life.

Fanta
'Too Dark' Campaign
Wester Europe, 2022

In the third year of our project, we launched the 'Too Dark?' campaign to position Fanta as the top choice for teens during Halloween in Western Europe. Our goal was to establish Halloween as synonymous with Fanta, similar to how Coca-Cola is associated with Christmas. I led the production of this social media campaign from start to final visual concept.

Additionally, I directed set design and styling to vividly convey the brand's vision and strengthen its connection with the occasion.

GETIR
Social Campaign
Europe & UK, 2023

Led the social media campaign for Getir in Europe & UK, developing concepts, visual identity, and overseeing production from start to finish. As Project Manager, stylist, and set designer, I ensured a cohesive and impactful campaign.