VISUAL
IDENTITY

ATELIER100
2023

Contracted to reposition, curate, and expand Atelier100’s visual identity and creative direction with a focus on homeware, design, lifestyle and fashion products.

Produced product shoots for online and socials, retail pop-ups and in-store events.Led purchasing and product assortment across both online and physical stores, ensuring alignment with brand vision and demand.

Launched in April 2022, Atelier100 is a unique initiative established by H&M and Ingka Group (the largest IKEA franchisee). A think tank and a store all rolled into one, we aim to discover and support emerging, London-based creatives by helping them bring their products to life, and inspiring local communities to shop close to home.

Atelier100
Art Themed Pop-upAugust, 2023

Curated and produced Atelier100's Art-Themed Pop-up in London and online. The pop up was a celebration of colours, shapes and design with focus on objects, sculptures, furniture, lifestyle and wearable art.

Collaborations with designers such as The Dyás, Abid Javed, Matan Fadida, Lizzie Scarlettt Towndrow, Pulpsculptuur and more.

Atelier100
Unique Collaborations

Identified and secured unique collaborations and built strong relationships with London designers and creatives. Identified and onboarded freelancers for collaborations, oversaw timeline and execution to ensure a consistent brand voice.